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Skillset 2005 Workforce Survey
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2005 saw Skillset’s second survey of people working in the audiovisual industries, attracting a response from nearly 7,000 employees and freelancers.
The survey looked at how people entered the industry in terms of recruitment to their first job. Overall, nearly a third responded to an advert, and around one fifth heard about it from a friend or relative, with a similar proportion making direct contact with a company. Formal recruitment processes such as advertising are most common in transmission, broadcast television and radio, while independent production, animation, commercials and corporate production tend to rely more on less formal channels.
The industry’s workforce is young compared with the wider economy - 40% are aged 25-34 compared with 22% across the economy as a whole. Computer games is exceptionally young, with 76% aged under 35, as is web design, in which 58% are aged under 35. Conversely, the majority of people working broadcast TV, radio and transmission are aged 35 or over.
Overall, 69% of people in the industry are graduates. This compares with 16% of the economy as a whole. Most graduates in the industry (around three in five) have degrees in subjects other than media studies. Over a quarter of people in the industry have a postgraduate qualification.
The average yearly income in the industry during the year leading up to the survey is just over £32,000. Income levels are highest in digital special effects, broadcast TV and transmission, and lowest in corporate production and animation. These latter sectors employ large numbers of freelancers who may not have been continuously employed during the year, thereby reducing the average earned in the past year in those sectors.
Neil Flintham, Research Manager, Skillset
Click here for the Skillset survey results.
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