The world is changing…
Consumers are demanding a more compelling, more
immersive entertainment experience. They want
bigger, clearer pictures and multi-channel receivers.
In other words… they want High Definition.
The first wave of HD broadcasts, already launched in
Europe, will soon be complemented by even more
options to enjoy HD content – from broadband networks
and Blu-ray packaged media to new-generation gaming
consoles. HD pictures also look stunning when presented
to cinema audiences using the astonishing SXRD 4K
projector from Sony, delivering four times the resolution
of today’s highest quality commercially available
projectors. With viewing audiences, broadcasters and
advertisers switching on to better-looking, more
seductive pictures, now’s the time to embrace the
business opportunities of HD.
Whether you’re shooting prestige commercials,
flagship dramas or corporate videos, HD gives
you the opportunity to capture your audience’s
imagination with a vastly improved on-screen look
and enhanced international marketability. Just as
importantly, HD increases the shelf-life of all your
content – making it the cost-effective key to futureproofing
your business.
Sony has been at the forefront of HD development
for over 20 years. We know that every professional
broadcaster and programme-maker has their own highly
personal production agenda, creative preferences and
budgetary constraints. That’s why we’ve created an
integrated family of four Sony HD formats to suit the
needs of any project. By giving you the choice to select
exactly the right format for any type of production,
Sony HD means that you never need to compromise
your personal vision.
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